About Sergio Rentero

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I am an Argentine entrepreneur, artist, and technologist. For more than three decades, I have worked at the intersection of technology, art, and business, turning ideas into companies, technologies, intellectual property, and creative projects.

My career combines technological research, business development, and artistic creation. I have contributed to major transformations in the audiovisual industry, developed proprietary technologies, and brought Argentine projects to international markets.

Today, my work focuses on frontier artificial intelligence, cognitive architectures, and new forms of interaction between humans and intelligent systems. I am particularly interested in how these technologies are changing the way people learn, create, make decisions, and do business.

Philosophy and Vision

I do not see art, technology, and business as separate activities. Some of the most interesting opportunities emerge when we discover connections between disciplines that seem to have nothing in common.

My work consists of identifying those connections and transforming them into technologies, products, stories, systems, or new ways of doing things.

I am not simply interested in using technology to do existing things faster or more cheaply. I want to discover what we can do today that was impossible yesterday.

Human Intelligence, Artificial Intelligence, and the Future

My current research focuses on understanding how people and intelligent systems learn, adapt, build knowledge, and make decisions.

One of my main areas of work is cognitive co-adaptation: studying how a person and an artificial intelligence system can learn from each other and adapt their behavior over time.

I also investigate how to develop intelligent systems capable of representing certain human decision-making processes, and how artificial intelligence systems will begin interacting with one another in commercial activities.

This opens up new possibilities for businesses. For example, studying consumer behavior through simulations, developing new forms of communication between brands and buyers, or creating experiences that respond to people in real time.

Another area of my work is corporate cognitive sovereignty. Companies need to protect their data, but they also need to preserve the knowledge they build using artificial intelligence. That knowledge should remain under their control, even when they change technology providers.

This research is carried out through Rentero Think Tank, my initiative dedicated to exploring new technologies, methodologies, and models of thought at the intersection of different disciplines.

Innovation in Film and Audiovisual Preservation

In 1996, I founded GOTIKA, a company dedicated to technological development and audiovisual services that, over time, evolved into an innovation laboratory.

Throughout our history, we have achieved several milestones:

  • 2003: The first complete high-definition (HD) post-production in Latin America.

  • 2005: The first digital intermediate in the region.

  • 2010: The beginning of our commercial activities in the audiovisual restoration market in Southeast Asia.

  • 2012 to 2020: Awarded and executed international contracts to digitize and restore hundreds of hours of Malaysia's audiovisual heritage. We competed against European companies and carried out the work in Argentina using technology and processes developed by GOTIKA.

  • 2016: Launch of Plan Recuperar, developed in collaboration with Directores Argentinos Cinematográficos (DAC), through which we restored more than one hundred Argentine films.

  • 2016: The documented beginning of our research into neural networks for cinematic image enhancement and upscaling.

  • 2017 and 2018: Development and testing of proprietary machine learning-based technologies, alongside research into audiovisual content recognition and analysis.

  • 2019: Application of artificial intelligence to audiovisual content regeneration.

These projects reflect an important part of my career: researching technologies, finding practical applications, and developing the capabilities needed to implement them on an industrial scale.

In 2016, I co-founded Fundación GOTIKA, dedicated to audiovisual heritage preservation, research, and education.

Its work includes recovering endangered archives, collaborating with cultural institutions, and developing initiatives that facilitate access to cinematic heritage.

Fiction, Narrative, and Imagined Universes

Some ideas are best explored through research.

Others need fiction.

Rentero Universe is an independent initiative dedicated to creating fictional worlds, stories, characters, and intellectual properties that explore technology, consciousness, identity, memory, society, and the future.

Through novels, films, theater, and transmedia experiences, these stories examine the questions that arise when humanity faces change, innovation, belief, and the unknown.

Stories are not a way to escape reality.

They are a way to understand it.

Devil Tempts You

My creative work also includes product design and sensory experiences.

Among my projects in development is Devil Tempts You, a brand that combines design, identity, storytelling, and perfumery.

Its first creation, Devil Tempts You | Eau de Parfum, is a fragrance conceived as part of an independent artistic and commercial venture.