About Me

My entire professional life has been a balance between art, technology, and business, exploring the intersection between creativity and innovation to push the boundaries of every industry I engage with. From restoring classic films to developing artificial intelligence technology and designing product concepts, my approach has always been to go beyond the conventional, seeking to create impact and redefine experiences.

Innovation in Film and Audiovisual Preservation

In 1996, I founded GOTIKA, a creative and innovation studio in the audiovisual field. Over the years, we pioneered milestones such as:

  • The first HD post-production in Latin America (2003).

  • The first Digital Intermediate in the region (2005).

  • The opening of the industrial restoration market in Asia (2010).

  • Plan Recuperar (2016-2022), where we restored over 100 contemporary Argentine classics, establishing a new large-scale restoration standard.

  • The application of AI in audiovisual content regeneration (2019).

GOTIKA has not only been a restoration company, but also an innovation lab that has preserved cinematic heritage while expanding the boundaries of technology applied to art.

In 2016, I co-created GOTIKA Foundation to ensure that GOTIKA's work endures over time. The Foundation's mission is to digitize and restore at-risk archives using cutting-edge technology and to create educational programs that foster the study and preservation of film and audiovisual media. Through partnerships with institutions, archives, and universities, the Foundation promotes access to historical materials, encourages research on their societal impact, and democratizes knowledge through public access platforms and cultural events.

Artificial Intelligence, Quantum Computing, and Technology

Over time, my curiosity for technology led me to deepen my knowledge in artificial intelligence and quantum computing. In 2024, I founded IURIKA Intelligence, a firm dedicated to advising and developing advanced technological solutions for businesses, governments, and industries. Some of our projects include:

  • Medusa Synaptic: A system that allows AI to connect with the physical world without the need for manual programming.

  • Aimesis: An AI-powered dynamic narrative engine for real-time personalized audiovisual content.

  • Technology evangelism and education: Developing programs that enable the responsible adoption of these technologies.

My goal is to ensure that AI and quantum computing become tools that enhance creativity, efficiency, and decision-making across all sectors.

Devil Tempts You, Unboring, and Sensory Luxury

Art should not be confined to a single medium. Under this philosophy, I created Devil Tempts You, a brand focused on sensory exploration and emotional luxury. Its first fragrance, Devil Tempts You | Eau de Parfum, captures the essence of temptation and personal liberation. It is not just a perfume but a statement of sensory independence.

In parallel, I founded Unboring, the parent company under which Devil Tempts You operates and will expand its impact with cosmetics, fashion, and accessories, redefining luxury for a new generation.

Philosophy and Vision

My work is guided by the pursuit of challenging the status quo and finding new ways to connect creativity with innovation. From film restoration to AI, and from creating perfumes to designing sensory experiences, every project I undertake aims to redefine the limits of what is possible.

Today, my focus is on continuing to explore new technologies, expanding the impact of my initiatives, and leaving a mark that transcends time. To me, the future is a blank canvas waiting to be painted with the boldest ideas.