About Me
My entire professional life has been a balance between art, technology, and business, exploring the intersection between creativity and innovation to push the boundaries of every industry I engage with. From restoring classic films to developing artificial intelligence technology and designing product concepts, my approach has always been to go beyond the conventional, seeking to create impact and redefine experiences.
Philosophy and Vision
My work is guided by the pursuit of challenging the status quo and finding new ways to connect creativity with innovation. From film restoration to AI, and from creating perfumes to designing sensory experiences, every project I undertake aims to redefine the limits of what is possible.
Today, my focus is on continuing to explore new technologies, expanding the impact of my initiatives, and leaving a mark that transcends time. To me, the future is a blank canvas waiting to be painted with the boldest ideas.
Symbolic AI, Quantum Thinking, and Cognitive Architecture
My fascination with technology led me to see artificial intelligence and quantum computing not as tools — but as new ways of thinking.
In 2024, I founded iurika-symbiotics, a lab dedicated to designing symbolic systems that allow artificial intelligences and humans to communicate, co-create, and evolve together. Our work focuses on local autonomy, compressed languages, and architectures where intelligence is not programmed — it emerges.
Some of our current projects include:
medusa-synaptic: A neural processing unit that enables AI to learn and interact with real-world systems, without traditional programming.
aemesis: A symbolic narrative engine that generates personalized audiovisual content in real time.
Education and AI Literacy: Developing programs that help educators, institutions, and creators adopt AI not as a tool — but as a cognitive partner.
My goal is not to automate the world — but to expand how we think, decide, create and remember.
Devil Tempts You: Sensory Luxury
Art should not be confined to a single medium. Under this philosophy, I created Devil Tempts You, a brand focused on sensory exploration and emotional luxury. Its first fragrance, Devil Tempts You | Eau de Parfum, captures the essence of temptation and personal liberation. It is not just a perfume but a statement of sensory independence.
Innovation in Film and Audiovisual Preservation
In 1996, I founded GOTIKA, a creative and innovation studio in the audiovisual field. Over the years, we pioneered milestones such as:
The first HD post-production in Latin America (2003).
The first Digital Intermediate in the region (2005).
The opening of the industrial restoration market in Asia (2010).
Plan Recuperar (2016-2022), where we restored over 100 contemporary Argentine classics, establishing a new large-scale restoration standard.
The application of AI in audiovisual content regeneration (2019).
GOTIKA has not only been a restoration company, but also an innovation lab that has preserved cinematic heritage while expanding the boundaries of technology applied to art.
In 2016, I co-created GOTIKA Foundation to ensure that GOTIKA's work endures over time. The Foundation's mission is to digitize and restore at-risk archives using cutting-edge technology and to create educational programs that foster the study and preservation of film and audiovisual media. Through partnerships with institutions, archives, and universities, the Foundation promotes access to historical materials, encourages research on their societal impact, and democratizes knowledge through public access platforms and cultural events.